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Business Development Manager


Remote / London, GB
  • Job Type: Full-Time
  • Function: Business Dev
  • Industry: eCommerce Enablement
  • Post Date: 06/10/2024
  • Website:
  • Company Address: 344 S Warren St, Suite 200, Syracuse, New York 13202, US
  • Salary Range: $50,000 - $150,000

About Impel

Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey.

Job Description

Reports to

Sales Director


Key Partnerships

Sales, Product, Marketing, Customer Success and Finance departments. 


Mission & Vision

We transform the entire vehicle buying and ownership experience by harnessing the full potential of AI-powered digital engagement technology. Impel's fully integrated platform leverages the industry’s most powerful Large Language Models (LLMs) and generative AI to enable vehicle retailers of all types and sizes to engage, educate, and influence consumers at every touchpoint in the customer lifecycle.


Company Overview:

Impel is a leading provider of innovative software solutions for automotive dealers, wholesalers, OEMs, and marketplaces and provides the industry’s most advanced digital engagement platform. Our end-to-end omnichannel solution leverages proprietary shopper behavioural data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. We’re moving the auto shopping experience forward by delivering better customer experiences for better business results. Our cutting-edge products have transformed businesses across the globe, and we're looking for a dynamic Software Sales Representative to join our UK team and drive growth.


Job Summary:

As a Business Development Manager at Impel you will play a pivotal role in expanding our customer base and revenue. Your primary responsibility will be to identify and engage with potential clients, understand their needs, and demonstrate how our software solutions can address their challenges effectively.


Our Values 

Relationships – We are dedicated to transparency, open communication and building trust that lasts beyond a transaction.

Grit – We approach every activity and opportunity with tenacity and tireless execution.    

Results – We achieve success for our partners and take personal accountability for everything we do.  

Energy – We never settle, we constantly seek out new ideas with ambition and enthusiasm.

Inventiveness – We lead with curiosity, which drives us towards continuous learning and innovation.

Passion – We share an entrepreneurial spirit that inspires us to go above and beyond everything we do.


Essential Functions of the Job 


  • Prospecting: Identify and target potential customers through various channels, including cold calling, networking, and industry events.
  • Consultative Selling: Understand customer pain points and business objectives to provide tailored software solutions and demonstrate the value proposition.
  • Product Knowledge: Maintain in-depth knowledge of our software products, staying up-to-date with updates and enhancements.
  • Sales Presentations: Conduct compelling product demonstrations and presentations to potential clients, showcasing how our software meets their specific needs.
  • Relationship Building: Cultivate and nurture relationships with prospects to convert them into long-term, satisfied customers.
  • Sales Pipeline Management: Keep accurate records of sales activities and opportunities using our CRM system and manage the sales pipeline effectively.
  • Negotiation and Closing: Negotiate terms and close deals, meeting or exceeding sales targets.
  • Market Research: Stay informed about industry trends, competitive products, and emerging technologies to maintain a competitive edge.


  • Proven track record in software sales.
  • Good knowledge of the Automotive market. Specific automotive retailer experience would be beneficial.
  • Strong communication and interpersonal skills.
  • Exceptional negotiation and closing abilities.
  • Technical aptitude and the ability to quickly learn and understand complex software solutions.
  • Self-motivated and target-driven.


Competitive base salary and commission structure.

Ongoing training and professional development opportunities.

A collaborative and innovative work environment.

Opportunities for career advancement within a growing company.


How to Apply:

If you're passionate about software sales and want to be part of a dynamic team at the forefront of innovation, please send your resume and a cover letter outlining your relevant experience to

Impel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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