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Content Operations Specialist


United States of America / Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: eCommerce Enablement
  • Post Date: 07/08/2024
  • Website:
  • Company Address: 344 S Warren St, Suite 200, Syracuse, New York 13202, US
  • Salary Range: $50,000 - $150,000

About Impel

Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey.

Job Description

Key Partnerships 

Product Managers, UI/UX Team, Conversation Design Team 


Mission & Vision 

Impel offers automotive dealers, OEMs, and third-party marketplaces the industry’s most advanced AI-powered customer lifecycle management platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and generative conversational AI technology to deliver hyper-personalized experiences at every touchpoint. Impel’s fully integrated platform works seamlessly with all major website, CRM, and DMS platforms. To date, the company has delivered 19 billion shopper interactions, influencing more than $5 billion in Sales and Service revenue across 51 countries. To learn more about Impel, visit


Job Summary 

The Content Operations Specialist will contribute to the development and growth of our content-driven automotive software products. You will research, strategize and write content with the user experience in mind and offer a content strategy perspective throughout each product’s lifecycle to drive continuous improvement. 


Our Values 

Relationships – We are dedicated to transparency, open communication and building trust that lasts beyond a transaction. 

Grit – We approach every activity and opportunity with tenacity and tireless execution. 

Results – We achieve success for our partners and take personal accountability for everything we do. 

Energy – We never settle, we constantly seek out new ideas with ambition and enthusiasm. 

Inventiveness – We lead with curiosity, which drives us towards continuous learning and innovation. 

Passion – We share an entrepreneurial spirit that inspires us to go above and beyond everything we do. 


Essential Functions of the Job 


  • Conducting high-quality research to inform content, stay up to date on market trends and contribute to our overall content strategy 
  • Writing copy that’s consistent, concise and in line with the goals of each respective product 
  • Editing images and videos according to our standards and best practices 
  • Maintaining several content libraries comprising explainer copy, images and videos 2 Last Revised: August 2023 
  • Monitoring AI-driven conversations and working with the wider product team to implement strategic improvements 
  • Managing and prioritizing projects in a fast-paced, ever-changing environment 
  • Self-editing assignments for accuracy and relevancy 
  • Collaborating with other writers, designers and cross-functional teammates to deliver compelling content solutions 
  • Auditing content regularly to identify and drive necessary improvements across all products 

Required Skills 

  • Superior research, writing, editing and proofreading skills 
  • Ability to develop different types of content, including in-product, UI/UX and AIdriven, conversation design copy 
  • Strong attention to detail, especially regarding spelling, grammar and punctuation 
  • Capable of working both independently and as a productive member of a team 
  • Ability to manage time efficiently 
  • Excellent written and verbal communication skills 
  • Eager to take initiative to complete tasks and achieve goals on or ahead of schedule 
  • Willing to be open and receptive to feedback and adapt quickly in a dynamic, fastpaced environment 
  • Proficient in Google Workspace productivity tools 


  • Maintains confidentiality of work-related issues, records, and company information. 
  • Demonstrates a commitment to Diversity, Equity and inclusion by treating everyone with respect and dignity, ensuring all voices are heard and advocating change.


Bachelor’s degree in English, journalism, marketing, communications or another relevant field preferred; 1+ years of professional experience writing content for digital products; Experience with Adobe Photoshop, Adobe Premiere Pro and other Adobe products is a plus. 

Salary Description
Competitive in geographical markets, globally.

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