Partner Marketing Manager
TMA Systems
Marketing & Communications, Sales & Business Development
United States · Remote
Overview:
We’re looking for a strategic and execution-focused Partner Marketing Manager to accelerate growth through high-impact marketing programs with our key partners at all levels. This role is responsible for developing and executing joint marketing initiatives with strategic partners to drive qualified pipeline, increase brand visibility, and deliver measurable revenue outcomes.
You’ll work cross-functionally with Partnerships, Sales, Product Marketing, and Demand Generation to turn partner relationships into scalable growth channels.
Key Responsibilities:
Partner Strategy & Planning
- Develop joint go-to-market (GTM) plans with key partners aligned to shared revenue goals
- Identify high-value partnership opportunities to expand reach, influence, and pipeline
- Define target audiences, messaging, and value propositions for each partner motion
Pipeline Generation & Campaign Execution
- Plan and execute co-marketing campaigns (webinars, events, content, email, paid media)
- Launch integrated campaigns that drive net-new leads and accelerate existing opportunities
- Build repeatable partner marketing playbooks that scale across the ecosystem
Revenue & Performance Ownership
- Own partner-sourced and partner-influenced pipeline targets
- Track, analyze, and optimize campaign performance using data-driven insights
- Report on ROI and continuously improve partner marketing effectiveness
Partner Enablement
- Equip partners with messaging, positioning, and campaign assets
- Collaborate with sales teams to ensure alignment on partner-driven opportunities
- Drive partner engagement through ongoing communication and joint planning
Cross-Functional Collaboration
- Align with Product Marketing on joint value propositions and narratives
- Work closely with Sales to ensure pipeline follow-up and conversion
Qualifications:
- 5 + years of experience in B2B marketing, with a focus on partner or alliance marketing in a SaaS or software environment
- Proven track record of driving pipeline and revenue through partnerships
- Experience building and executing integrated marketing campaigns with partners
- Strong analytical mindset with experience measuring ROI and optimizing performance
- Excellent communication and stakeholder management skills
- Ability to operate both strategically and tactically in a fast-paced environment
Preferred Qualifications:
- Experience in B2B Saas Software supporting multiple products with different channel partners
- Familiarity with healthcare, education and manufacturing industries
Key Metrics for Success:
- Partner-sourced and partner-influenced pipeline exceeding closed-won goals
- Campaign ROI and conversion rates
- Partner engagement and activation levels
- Contribution to overall revenue growth
The Company:
TMA Systems (TMA) is a technology company located in Tulsa, Oklahoma. For more than 30 years, TMA has been transforming organizations by providing facility professionals with the most technologically advanced Maintenance Management solutions available.
Utilizing WebTMA, TMA’s flagship solution, organizations can manage their strategic assets throughout their entire lifecycle. Our comprehensive web-based solutions are tailored to a variety of industries that have a desire to effectively streamline maintenance operations. TMA is setting new standards for organizations to account for, maintain, and extend the useful life of their physical assets. In a budget conscious world, TMA provides a solution that will maximize return-on-investment (ROI).
We are a global organization with over 1,500 clients that has developed industry-leading solutions based on what our clients need to be successful. How do we achieve this? We solicit our clients and take the time to understand how our products are used in their business; coupled with a culture that produces world-class people with a client-service mindset. At TMA we realize that success is only possible with team members that share our passion for excellence.
Why work at TMA Systems?
- Competitive compensation plan.
- 401(K) Contribution.
- Employer paid benefits: health, dental and vision.
- Professional development plans.
- Career progression/internal mobility opportunities.
- Inclusive work environment.
- Volunteering opportunities.
- Company/team building events.
- This role allows employee to have a hybrid remote working option (work from home and work from office options).