About TMA

TMA Systems is a global leader in Enterprise Asset and Maintenance Management software (CMMS/EAM), serving sectors like healthcare, education, government, corporate facilities, and critical infrastructure. Our software helps organizations streamline operations, improve compliance, and maximize asset performance.

TMA is seeking an experienced Sr. Salesforce Administrator to lead the optimization and strategic enhancement of our Salesforce CRM platform. You will play a critical role in designing key business processes, AI strategy, automating workflows, and enabling data-driven decision-making across sales, marketing, finance and operations teams. This position requires a balance of both technical expertise and strong stakeholder management skills to create cross-functional alignment and drive best practices.

Responsibilities

Salesforce Administration & Integration

• Lead the setup, administration, and ongoing optimization of theSalesforce CRMplatform
• Develop and implementend-to-end system integrationsbetween Salesforce and third-party applications
• Collaborate with IT and operations teams tomaintainseamless data flow and system connectivity
• Build andmaintaincustom objects, validation rules, workflows, and approval processes
• Ensure platform stability, security, and alignment with business requirements
• Manage system configuration changes andmaintaindocumentation standards

Workflow & Automation

• Develop AI to design andoptimizeworkflow automations and approval processesto support sales and marketing efficiency
• Manageassignment rules, email alerts, and process automationto streamline business operations
• Leverage automation tools includingFlows, Process Builder, and Assignment Rulesto reduce manual effort
• Continuously evaluate system performance and recommend improvements to enhance productivity
• Identifyopportunities for automation and implement solutions that drive operational excellence

Reporting & Analytics

• Build andmaintaincustom dashboards and reportsto track key business metrics (pipeline, conversion, engagement, etc.)
• Transition static reporting (Excel-based) intodynamic Salesforce dashboards
• Partner with stakeholders across teams to ensuredata-driven decision-making
• Create executive-level reporting and insights for leadership visibility
• Implement analytics best practices and ensure data accuracy across reports

User Management & Training

• Manageuser access, roles, and permission setsin alignment with data security policies
• Delivertraining sessions and create user guidesto enhance adoption and promote best practices
• Provide ongoing user support and troubleshooting for platform-related issues
• Champion Salesforce best practices and drive continuous improvement in user engagement
• Act as the primary point of contact for Salesforce-related questions and requests

Data Management & Governance

• Overseedata import/export,deduplication, and data qualityinitiatives
• Implement andmaintaindata governance frameworksto ensure data integrity
• Establish data standards and policies across the Salesforce environment
• Monitor data quality metrics and implement corrective actions as needed

Required Qualifications

• 6+ years of Salesforce administration experience, including system integration and automation workflows
• Hands-on experience withSalesforce Sales Cloud, CPQ,Gong, HubSpotand familiarity withMarketing Cloud
• Strong understanding ofSalesforce Objects(Leads, Accounts, Opportunities, Campaigns, Cases, etc.)
• Skilled indata import/export,deduplication, and data governanceframeworks
• Extensive experience withautomation toolsincluding Flows, Process Builder, and Assignment Rules
• Proven ability to build custom objects, validation rules, workflows, and approval processes
• Experience developing andmaintainingsystem integrations with third-party applications
• Strongreporting and dashboardcreation skills with focus on business metrics
• Excellentcommunication and stakeholder managementskills
• Strong documentation skills and attention to detail
• Ability to balancestrategic system design with day-to-day operational management
• Problem-solving mindset with ability to work independently and collaboratively

Preferred Qualifications

• Salesforce Certified Administrator
• Salesforce Certified Advanced Administrator
• Familiarity withSQLandAPI-based integrations
• Experience with middleware/integration platforms (MuleSoft, Zapier, etc.)
• Experience with Salesforce CPQ, Service Cloud
• Understanding of GDPR, data privacy, and security compliance